Are you a small business owner? Have you missed your opportunity to capitalize on Black Friday? Here's why.
Black Friday and Cyber Monday are among the most significant sales drives of the year. Consumers were projected to spend an estimated $87 billion this year. So far as black Friday is concerned, it is the most significant marketing bonanza of the year. Unfortunately, it doesn't always seem this way for small businesses.
Here's the problem
These are some major setbacks that haunt small business on Black Friday:
Big corporations and nationwide companies are capable of spending more on advertising and marketing. They have a larger audience and massive budgets.
Major retailers are capable of offering enormous discounts on Black Friday while small retailers cannot afford to adopt this strategy.
Small businesses do not have the proper human resources to suitably support such a large event.
Many small business owners are busy preparing for Small Business Saturday rather than focus on Black Friday.
Small companies lack innovative and do not have experienced marketers to develop the brand's strategy.
Although it helps, you don't need a machine behind you. You can still generate revenue with an adequate strategy. Consumers spend a substantial amount of money on Black Friday, Small Business Saturday, and Cyber Monday. There is an opportunity for all to increase sales. In fact, this is the perfect opportunity to gain new customers and grow your small business. Here are some suggestions.
Don't attempt to compete with big business. Narrow your audience, define your strategy, create meaningful content and advertise through low-cost platforms like social media.
A sales plan is imperative. Consumers will look for savings, whether it is big or small. Get creative. You can offer add-ons, future savings, packages deals and more.
Don't allow the lack of human resources to interfere with your growth. You can use strategy and creativity to profit off of holiday spending. It's about working smarter, not harder.
Combine your Black Friday, Small Business Saturday and Cyber Monday efforts in one. Re-purpose your marketing materials with moderation. Again, it's about strategy.
Be innovative. Offer something new. You can start testing new marketing tactics throughout the year. You must think of better ways to get engagement and generate leads.
It is important to pay attention to the latest marketing techniques, which are affordable. Email marketing, social media, and SEO optimization give you opportunities to reach your prospective buyers for little to no cost.
Your loyal clients are also a valuable asset. Use traditional tactics like email marketing to reach your existing customers and solicit brand advocates to share with their family and friends. When it comes to Black Friday, there is too much opportunity for you not to participate. Contact us today for a free consultation.